It’s been raining all morning, keeping customers away. You’ve sold half as many donuts as usual and you’ll have to throw out what’s left unless you can move them fast. You can offer them for half-price or even give them away with each cup of coffee sold, but how will potential customers hear about the sale?

EZAd is a software product that helps business owners advertise their products – and even throw a sale at a moment’s notice. Ads can be shown on screens of various sizes inside or outside the business.

Think how much more likely a customer is to buy a six-pack of Corona beer after seeing an ad for it when the customer already is in the store.

EZAd provides the tools to:

• Design print ads.
• Make video ads.
• Schedule ads to be shown on screens inside or outside the business.
• Let you see who is watching your ads and how they react.

Used with ezConnect, a system that monitors daily transactions of a business, EZAd can be programmed to automatically show existing ads to move a particular product whose sales are falling below targets.

ezConnect also can track the sales of a product being advertised to measure the effectiveness of different ads.

As a stand-alone system, the EZAd software is sold along with cameras and screens. Some cameras are placed above the screens to show the audience for the ads. You will know whether your ads are being seen, who is watching them and the effect they have.

In addition, EZAd can enable a partnership between a business and a local news organization to create a channel for local news and advertisements. For example, in Morris County, N.J., the local newspaper is providing photos and news items to be shown along with ads on screens in local businesses. The local news is another reason for customers to come into your business and to stay there longer.